Spring 22 Confirmation: Homebound Comfort
Studio stories are developed well in advance of fashion month. Each season we review the shows and look back to our story briefs to explore how they are reflected in designer collections.
If I were given the option, every story we work on for the studio would overflow with green. It’s my favorite color and I never tire of it. From acid chartreuse to quiet sage and earthy moss, every shade of green possesses a balance and familiarity not seen with other colors.
Art development at a print studio can be challenging when the focus is on color and not pattern. For the Homebound Comfort story, we encouraged artists to explore interesting palettes, along with the iconography and emotions that emerge when immersed in nature. Our interior/private and exterior/public lives shifted dramatically during the pandemic, and this change provided ample opportunity to bring the outside in, and visa versa.
The artists, as always, had lots of fun with color and, of course, nature. Tons of greenery and leaves, interesting mediums (stitching, pencil, paint) and out-of-this world color combos.
Green was certainly a stand-out in collections, especially green-tinged acidic yellow, Kelly green, viridian, mint and green khaki. The color popped up in most collections, as if often does for spring, a season of rebirth and optimism.
WGSN in partnership with Coloro identify five key colors each season, and a green hue was chosen for Spring 22. Olive Oil, as they call it, is “a rich trans-seasonal tone with a timeless, comforting quality, and much like its namesake, it makes a great base to combine with other colors.”
Olive and khaki green are, indeed, fantastic neutral-adjacent colors that can be punched up with an unexpected pairing of bright lime or mint. Alternatively, partnering with a rich viridian or army green results in a more down-to-earth palette.
The Homebound Comfort story focused on seeking comfort and luxury between four walls, and our evolving relationship with nature. It was clear designers were exploring these same themes, highlighting tactile layers, comfortable draping, calming prints and unusual palettes. I look forward to watching how creatives in fashion and home continue to interpret our perennial relationship with the outdoors.