PAPYRUS X NYFW

The Papyrus NYFW partnership commenced in the winter of 2013 for the Fall/Winter 13/14 season. The marketing team lead all projects relating to the Papyrus sponsorship, including the cafe, Refinery29’s 29 Rooms and other brand activations.

The creative team - lead by VP of Creative Diana Ruhl and supported by merchandising director Augusta Levy and art directors Kari Sullivan and Vicky Chan - worked with designers to develop co-branded collections.

Designer partners included Lela Rose, Judith Leiber, Zang Toi, Alice + Olivia, Adam Selman and Lori Weitzner.