On the heels of her 1989 release and tour, the Papyrus creative team was asked to pitch a collection of cards and bags to Swift’s management. Lead by the VP of Creative Diana Ruhl, the team developed 10+ trend stories centered around themes, voice, materials and artist hand.
TAYLOR SWIFT x PAPYRUS
Trend & Concept Development, Copy, Creative Pitch & Execution
PRESS
Taylor Swift Has a Secret Line of Greeting Cards That Is SO Taylor Swift, Glamour | June 14, 2016
Taylor Swift Has a New, Very Taylor Swift Side Gig, Elle | June 10, 2016
Taylor Swift Got A Job Designing Greeting Cards, Cosmo UK | June 10, 2016