X PAPYRUS
Trend & Concept Development, Copy, Creative Pitch & Execution
On the heels of her 1989 release and tour, the Papyrus creative team was asked to pitch collections and concepts to Swift’s management.
Kari worked with the VP of Creative Diana Ruhl to develop 10+ trend stories centered around themes, voice, materials and artist hand.
After many album listens, late nights, a successful pitch in Nashville and a few months of development and execution, the collection landed first-to-floor at Target stores nationwide in June of 2016.
PRESS
Taylor Swift Has a Secret Line of Greeting Cards That Is SO Taylor Swift, Glamour, June 14, 2016
Taylor Swift Has a New, Very Taylor Swift Side Gig, Elle, June 10, 2016
Taylor Swift Got A Job Designing Greeting Cards, Cosmo UK, June 10, 2016
The Taylor Swift collection included 44 cards and a small assortment of bags and stationery. Select designs art directed by Kari shown below.
COLLECTION I ❤️ NEW YORK
Photos: Sarah Barlow, PRGCO LLC
COLLECTION GIRL OF THE YEAR
Photos: Thomas Whiteside for Wonderland, PRGCO LLC
COLLECTION BE BOLD
Photos: PRGCO LLC