Studio Stories · A/W 2021/22 · Vraies Femmes
ARTIST BRIEF
Develop artwork with a merchant’s eye, giving thought to coordinating patterns, unique but considered color pairings, unexpected plays on scale, and the mixing of art styles.
Tap into the consumer’s affection for the past while offering an updated twist to classic pattern, color, design, and iconography.
CONCEPT
Have fun with color—partner black and white (or off-white) with other palettes for dramatic effect, or give patriotic color an new twist by pairing with candy or earthy shades.
Animal skins offer an opportunity to explore neutral and rich color.
Experiment with stripes, from classic Brenton to windowpane.
Bold geos (popular in the 60s) may be explored, but should not be the main focus.
Play with filters, transparencies, layering, digital photography manipulation and approaching art creation with spot color print methods such as screen printing and riso in mind.
Get inspired by Godard’s block editing and play with new ideas in color blocking.
Classic men’s suiting patterns, iconography, figurative and lettering may also be explored.
KEY COLORS
Ocean Blue, True Red, Vermillion, Chestnut, Ochre, Mint, Mustard
INFLUENCES
Foulards, Modern Toile, Paisley, 60’s Editorals, Clare Vivier, Chloe, David Bailey, Courreges, Rosie Assoulin, Jen Luc Godard, Sonia Delaunay.
All images used in design briefs are sourced from publicly available web content and are intended for inspirational purposes only. The studio does not claim ownership of any uncredited images. If you are the copyright holder of any content featured and would like it removed or properly credited, please contact the studio.
A FEW PIECES OF INSPIRATION…
…BRIEF SHARED WITH ARTISTS & FORECAST CONFIRMATION…
Story Runway Confirmation, from top left - Alice + Olivia, Jason Wu, Adam Lippes, Ulla Johnson.
…& SOME EXECUTED CONCEPTS
Print designs created for the Sullivan Street Studio A/W 21/22 Vraies Femmes story — Alyssa Guerrero, Mateja Kovac, Lillian Farag, Zina Lahrichi, Joan McGuire, Kari Sullivan, Rachel Parker.
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